The Genie is essentially a traditional or jug blender, a more solid and secure option than hand blenders which are preferred for their mobility and lightweight designs. These traditional blenders perform a number of helpful kitchen functions including chopping, blending, mixing, whipping and pureeing--all of which the genie does. And more.

The Genie boasts eight core food preparation functions, adding grinding, grating and juicing to the list--so whatever you're looking to conjure up to feast on--the Genie can help. Whether you want to puree some scrumptious sauces or baby food; squeeze some fresh fruit juice; chop some vegetables such as onions, carrots and garlic (without getting your hands mucky or smelly); whip up some cream, soft cheese or butter; effortlessly mix dough, chunky dips like salsa or sauces like pesto; grind coffee, nuts or rock salt; blend a mouth-watering milkshake, smoothie or soup or grate cheese, chocolate and breadcrumbs. And there's plenty more fun food and drink ideas, such as cocktails, dressings, marinades--the options go on and on.

The extensive 15 piece set centres around the high-torque power base unit. This is a stylish silver/ metallic shade which neatly complements contemporary and modern-looking kitchens and is made from plastic so isn't too heavy or difficult to manoeuvre. It's also small and compact and so doesn't hog all the room on your kitchen worktop--ideal for limited spaces--and inside this base is a 230 watt (W) motor which powers the blades.

There are two different blades included in the Genie set--a flat blade and a cross blade. Both blades are made from stainless steel which is less corrosive and more resistant to rusting than other materials and boasts antibacterial properties that keep it hygienic. The flat blade, as its name suggests, lies flat and is for grinding and chopping, while the cross has four points of which two are flat and two are raised helping it perform all other uses.